Client
RIPS Vape
Disposable vape brand known for bold flavors, strong visual identity, and high-performance devices.
Project Type
Brand Identity, Packaging, Website Design, Print Collateral, Art Direction
Role
Lead Designer & Art Director
Developed the brand identity, directed product packaging, designed marketing assets, and led the website design and development team.
Overview
RIPS needed a brand system that could cut through a saturated vape market with confidence. The goal was to develop a cohesive look and feel that would translate across packaging, digital, and print, while appealing to both consumers and wholesale partners.
Creative Approach
We started with a sharp, energetic logo and extended that visual tone through custom packaging, sales brochures, and digital ads. Each flavor in the RIPS Cube lineup was color-coded with its own smoke burst, creating an immediate shelf impact. I directed product renderings, photography, and developed a suite of marketing materials, including a printed tri-fold brochure and branded butcher paper.
For the website, I designed the layout and user flow, then worked closely with the development team to execute it with clean, responsive coding. The site served as both a consumer showcase and a wholesale portal, balancing lifestyle visuals with detailed product information.
Results
RIPS launched with a bold identity that gave it instant visual recognition. The site positioned the brand as both premium and accessible, while the printed collateral made an impression at retail and trade shows. The result was a modern brand with a consistent voice across every touchpoint—from product to purchase.
