Client
Lifted Mushroom
Project Type
Brand Launch & Product Campaign
Role
Creative Director, Art Director, Storyboard Writer, Photoshoot & Video Director
Overview
Lifted Mushroom Gummies was developed to bring a bold, fun, and approachable identity to the legal psychedelics space. The vision was to create a full-scale brand system that felt youthful and elevated while remaining safe and credible to first-time consumers. This required not only establishing a unique visual world but building trust through cohesive storytelling across packaging, content, and digital platforms.
Creative Approach
The brand was shaped around a dreamy, candy-colored aesthetic, evoking curiosity and good vibes while staying clean and intentional. I led the overall creative direction, designed the logo and packaging, and built a system that could easily scale as the product line expanded. The photo campaign was designed to feel light, colorful, and euphoric, with clear cues to taste and mood. I storyboarded and directed the video content to reinforce that same energy in motion, ensuring the pacing, tone, and visuals remained on brand. Every detail from product close-ups to lifestyle scenarios was crafted to feel fresh, fun, and emotionally resonant.
Results
The final brand system is bold, confident, and made to scale. From product packaging to social content and print campaigns, the visual identity supports the brand’s mission and connects directly with its target market. The creative direction behind the shoot helped shape a distinctive brand voice that invites men to “
